An explainer video (also known as a homepage video, overview video or conversion video) is designed to explain your company, product services or subject in a way that your audience can understand in two minutes or less.

The key to a solid explainer video is keeping it short and engaging, while still conveying the right information. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next step.